EST. 2008
Why Serent
Our team of former founders, executives, and operators has partnered with 70+ founder-led B2B software companies to build category-defining businesses. Over 18 years, we have grown to more than $6 billion in AUM, two offices, and a 25+ person Growth Team providing hands-on operational support
2008
Founding with Purpose
Serent Capital was built to redefine partnership for bootstrapped founders, pairing capital with hands-on operating expertise to help exceptional entrepreneurs turn potential into performance
2009 - 2013
Igniting Momentum
We partnered with ten founder-led companies, celebrated our first exit, and launched the Growth Team: a pioneering model embedding operating experts into the portfolio to accelerate growth
2014 - 2019
Scaling Impact
We surpassed $1B in commitments, convened 100+ executives to share best practices, and expanded to Austin. Our thesis deepened through sector focus and a belief that the best ideas come from those closest to customers
2020 - 2025
Expanding Reach
We reached 50+ portfolio companies, made our first global investment, and celebrated 15+ years of building category leaders. We advanced our expertise in SaaS, data, and AI, proving innovation is in our DNA
Today
Leading Growth
Serent is writing the next chapter of growth, where innovation meets intention. Our 25+ Growth Team professionals work shoulder-to-shoulder with founders to drive go-to-market excellence, harness AI, and scale enduring companies that shape the future of software
2008
Founding with Purpose
Serent Capital was built to redefine partnership for bootstrapped founders, pairing capital with hands-on operating expertise to help exceptional entrepreneurs turn potential into performance
2009 - 2013
Igniting Momentum
Within five years, we partnered with ten founder-led companies, celebrated our first exit, and launched the Growth Team: a pioneering model embedding operating experts into the portfolio to accelerate growth
2014 - 2019
Scaling Impact
We surpassed $1B in commitments, convened 100+ executives to share best practices, and expanded to Austin. Our thesis deepened through sector focus and a belief that the best ideas come from those closest to customers
2020 - 2025
Expanding Reach
Serent grew to 50+ portfolio companies, made our first international investment, and celebrated 15 years of building category leaders. We advanced our expertise in SaaS, data, and AI, proving innovation is in our DNA
Today
Leading Growth
Serent is writing the next chapter of growth, where innovation meets intention. Our 25+ Growth Team professionals work shoulder-to-shoulder with founders to drive go-to-market excellence, harness AI, and scale enduring companies that shape the future of software
OUR VALUES
Our mission and values
guide every decision
Performance
Performance
Relentless pursuit of excellence and truth
Partnership
Partnership
Portfolio-first mindset, rooted in trust and respect
Development
Development
Continuous learning, collective growth
Entrepreneurship
ENTREPRENEURSHIP
Ownership mindset, driving innovation and initiative
Principled
PRINCIPLED
Integrity above all, with everyone we work with
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