Your customers. Your values. Our partnership to build on your momentum.

Growth-focused equity with purpose-driven partnership for founder led companies

You’ve changed your industry, we’re changing ours

Our portfolio of 50+ companies are changing their industries

Serent Toolkit

Get insights and best practices from our operations experts for your growth toolkit
Sales 
 As a result of our Growth Team’s hands-on work with our portfolio companies, we have compiled our perspectives around the major components of an effective sales framework in this eGuide. 
Human Capital
Most people dread writing a job spec, but by defining what success looks like and then crafting a matrix of the must have, highly desirable, and nice-to-have requirements to achieve those goals for the role, you can create a “scorecard” that will be the framework for the role.
Sales
 Here are five actionable tactics, developed from our extensive experience facilitating prospect database creation and with fast-growing SaaS companies, that you can put to use today.

Reach your next goal with Serent

Donny Wyatt, Founder

“Serent was really thoughtful and cultivating that relationship over a couple of years where I realized I think they understood the market, they understood founders, they understood the fears of founders and really just how to partner at a values level.”

Gabby Wong, CEO

“The thing that makes Serent different from other private equity companies is that they’re really smart operators. They understand what it takes to grow a company — not only in terms of financial engineering but more importantly from a strategic and operational perspective. They have a real depth of experience in how to take products to market and then how to grow those products within the market.”

Rod Jimenez, Co-Founder

“What I’ve been impressed with is how quickly they understand the challenges and the opportunities of the business. And how connected they are to the dynamics and the ecosystem of the industry that we play in.” 

Partnership Criteria