Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.

Tricolor Auto


Dallas, TX

Tricolor Auto is a Hispanic-focused auto dealer and auto finance company. The company provides high quality vehicles through an upscale buying experience, while providing financing and allowing customers to build credit histories. Serent partnered with the executive team to complete a management buy-out

Team Members