Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.
Walled Lake, MI
Real Green is a global software company that began as a lawn care company in 1984. It has successfully owned, operated and cultivated multiple service companies for more than 30 years. This unique and extensive experience has motivated it to specialize in developing software, tailor-made for service industry professionals. Thousands of companies worldwide use Service Assistant. Real Green continues to develop innovative technology and marketing solutions to help customers manage and grow their businesses in the most efficient, cost-effective ways possible. It employs a team of dedicated and knowledgeable professionals with the goal of providing customers with the most current technology and the widest range of available features. Helping to make clients as successful as possible, Real Green Systems provides a competitive edge with its innovative business operation software and advanced marketing tools.