Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.

Optimal Blue


Plano, TX

Optimal Blue is a leading provider of SaaS mortgage technology solutions. The company’s products include a web-based product eligibility and pricing engine (PPE), as well as compliance and hedging tools for mortgage originators. Founded in 2002, the company’s software suite provides lenders with the ability to automate the management and distribution of their products, pricing and secondary marketing activities.

Team Members