Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.



Boulder, CO

MinuteKey, developer of the world’s first self-service key duplication machine, received a growth equity investment from Serent Capital. Since the time of investment, the company has rapidly expanded the breadth and depth of its retailer relationships.

Team Members