Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.



Reston, VA

FranConnect is the nation’s leading provider of SaaS-based franchise management systems. The company has served over 600 franchise customers and over 100,000 franchise locations. Founded in 2000, FranConnect’s comprehensive software suite provides franchise organizations an end-to-end suite for growing their businesses.

Team Members