Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.

First Due


New York, NY

New York-based First Due has reimagined public safety technology for agencies nationwide. The SaaS First Due Suite provides fire and EMS agencies an end-to-end solution to consolidate all core components of their operation in a single platform.


Departments with First Due are transforming how they function, before, during and after an incident – ultimately leading to better decisions and a safer community.

Team Members

Pallavi Thatai

Principal, Investing