Serent Capital invests in profitable, growing service companies. We typically invest in founder-led companies and often represent the first institutional capital in the company. We are highly selective, choosing to invest in only a handful of businesses each year. Our selectivity ensures that all our companies receive the attention and expertise that they need.



Markham, ON

Book4Time is a global leader in wellness and recreation management solutions for the hospitality market. Founded in 2004, Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, and golf clubs. The company’s customers include world-renowned hospitality brands such as Marriott, Accor, Hilton, Four Seasons, Hyatt, Shangri-La, Caesars, Canyon Ranch, and Equinox. The system’s architecture is cloud-based and fully scalable for complete management control of multi-location businesses from a central online service platform and is used in over 85 countries globally.

Team Members