ManageAmerica Bolsters Position in Property Technology Market with Significant Growth Investment from Serent Capital

ManageAmerica Bolsters Position in Property Technology Market with Significant Growth Investment from Serent Capital

June 8, 2022

ManageAmerica, a leading provider of property management software, payments, and utility billing for specialized housing, received a significant investment from Serent Capital, a growth-focused firm that invests in technology companies. The investment will allow ManageAmerica to continue innovating its property management solutions and accelerate its growing sales and marketing strategy.

“After decades working in real estate, we started ManageAmerica in 1999 with the vision to create a solutions-oriented company that partners with and delivers tremendous value to our customers,” stated Brooks London, Founder and Managing Partner of ManageAmerica. “Serent’s values and approach made them the natural partner for us to scale our customer-centric vision and culture. We’re excited about what the future holds for our company, employees, and customers.”

ManageAmerica is an end-to-end property management system and accounts receivable software for operators in specialized housing segments, including manufactured housing communities, recreational vehicle parks, marinas, commercial and industrial properties, storage facilities, and multifamily assets. The company’s comprehensive product suite allows operators to efficiently manage prospect screening, resident onboarding, lease documentation, billing, payments, maintenance, and communication in a single platform.

Stewart Lynn, Partner at Serent Capital, added, “Serent has been an active investor in housing software for over a decade, tracking the leading property management solutions sold into various housing segments. ManageAmerica has built an exceptional reputation as a market leader with industry-leading Net Promoter Scores (NPS) among its customers. We are also thrilled to announce the promotion of Brice London, who has been with ManageAmerica for fourteen years, to Chief Executive Officer (CEO). We are excited to partner with Brice and the broader ManageAmerica team to help the company scale its product offering and customer base.”

“Serent’s deep understanding of our market made it clear to our team that they were the right partner to help us achieve the shared vision of ManageAmerica,” stated Brice London, ManageAmerica CEO. “I’m thrilled to be taking the next step in our company’s journey with our exceptional team and new partners,” he concluded.

In addition to Brice London’s promotion to CEO, Brooks London and fellow Partner, Michael Silverman, will be joining ManageAmerica’s Board of Directors alongside industry veteran William Nunan.

ManageAmerica’s purpose-built, comprehensive product suite increases productivity and enables operators to efficiently manage all aspects of the resident life cycle. ManageAmerica has become the preferred solution in the manufactured housing industry by partnering with its customers to provide software that meets their ever-changing business needs.

Serent is an active investor in the real estate and construction technology market, having invested in over ten platform investments over the last fifteen years. Serent’s most recent investments alongside ManageAmerica include Buildertrend, CoConstruct, Commissions, Inc., CoreLogic, Docutech, Mercury Network, Next Gear Solutions, and Optimal Blue.

 

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.

Disclaimer:

Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.