Sales Performance Management


Cardon Outreach is a leading outsourced provider of revenue cycle management services, helping over 900 hospitals and clinics optimize revenue recovery for uninsured and underinsured patients. As the company scaled its sales force from 0 to 10 people the company needed new tools to monitor performance.


  • Serent’s Growth Team worked with the Chief Revenue Officer to create a weekly 1 on 1 coaching framework that used a data-based scorecard to drive sales rep activities and pipeline management


Using the scorecard and weekly coaching the Chief Revenue Officer was able to take several new and lower performing reps and help them surpass their quotas for the first time