Avionte had not adjusted prices to reflect the company’s investment in the product and the terms of their contracts. The company was uncertain of how to do so and what the impact would be
- In collaboration with Serent, the management team crafted a communication plan to highlight the investments the company had made in the product and the positive impact those had for customers
- Conducted a thorough outreach plan to thoughtfully communicate the updated pricing schedules
The company was able to increase its investment in adding value to customers as retention rates remained unchanged.