New Market Entry


Cardon Outreach is a leading outsourced provider of revenue cycle management services, helping over 900 hospitals and clinics optimize revenue recovery for uninsured and underinsured patients. At the time of investment, Cardon was a strong regional player but had not been able to expand outside of its geographic footprint


  • Serent worked with the CEO to identify the most attractive markets and build a strategy for market entry
  • Serent helped support the business in acqusitions to enter the most attractive markets outside of their core geography


Cardon expanded into 46 states, including the largest market which it had not been in (California)