Digital Marketing


Aftermath had seen declines in lead generation as a direct result of Google imposed penalties and an under-optimized digital strategy


  • Partnered with Serent external advisor (Three Ships)
  • Held management-led strategy sessions; implemented broad changes to SEM and SEO (bidding strategy, A/B testing, diversifying keyword universe, etc.)
  • Upgraded the site infrastructure and mobile optimized the website to ensure scalability for increased search volume


Increased organic traffic and overall web traffic by over 70% in 1 year