Aftermath had seen declines in lead generation as a direct result of Google imposed penalties and an under-optimized digital strategy
ACTIONS
Partnered with Serent external advisor (Three Ships)
Held management-led strategy sessions; implemented broad changes to SEM and SEO (bidding strategy, A/B testing, diversifying keyword universe, etc.)
Upgraded the site infrastructure and mobile optimized the website to ensure scalability for increased search volume
OUTCOMES
Increased organic traffic and overall web traffic by over 70% in 1 year
Our goal is to be the top ranked biohazard remediation company in all locales and on all digital platforms (desktop, tablet, and mobile). Our partnership with Serent has helped us maintain a concerted focus on creating quality, authoritative, and thought provoking content for our industry and our customers.
This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Serent Capital or any company in which Serent Capital or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Serent Capital does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Serent Capital’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision.
Certain information on this Website may contain forward-looking statements, which are subject to risks and uncertainties and speak only as of the date on which they are made. The words “believe”, “expect”, “anticipate”, “optimistic”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. Serent Capital undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future developments or otherwise. Past performance is not indicative of future results; no representation is being made that any investment or transaction will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided.
