Channel Sales


TalentWave had developed business relationships with some of the leading MSPs that sold into similar end-users. These relationships led to occasional leads, but there was no system in place for managing the process


  • Serent collaborated with the senior sales team to develop a process to manage these partners
  • TalentWave now has a sales person dedicated to the channel partners and the partners generate leads for the business on a consistent basis


Roughly ~50% of leads come from channel partnerships