"Serent has helped us crystalize both our organic and inorganic growth strategies. The growth team has been instrumental in translating that strategy into a working plan. Together, we have the clarity and collaboration to realize our market dominance in a highly competitive and time sensitive market."
TERESA CREECH
CEO, TALENTWAVE
Serent Investment Team
David Kennedy
Partner (Emeritus)
Channel Sales
DESCRIPTION
TalentWave had developed business relationships with some of the leading MSPs that sold into similar end-users. These relationships led to occasional leads, but there was no system in place for managing the process
ACTIONS
- Serent collaborated with the senior sales team to develop a process to manage these partners
- TalentWave now has a sales person dedicated to the channel partners and the partners generate leads for the business on a consistent basis
OUTCOMES
Roughly ~50% of leads come from channel partnerships