Diamond Mind is the leading provider of electronic payment processing and software solutions to private K-12 schools Diamond Mind had historically pursued a pricing strategy that is standard in the payment processing industry (interchange + margin). This strategy made it difficult for Diamond Mind to differentiate from other vendors and execute on sales of its proprietary software applications


  • Serent collaborated with management to segment the customer base and design simple, easy-to-understand software and payment processing bundles


The new pricing/bundling strategy simplified the sales process, aligned pricing with the value derived, and enhanced the company’s value proposition and client satisfaction