Jake is a Director of Pricing & Product Marketing on Serent’s Growth Team, where he supports portfolio companies in refining go-to-market strategies and optimizing pricing models.
Prior to Serent, Jake was a Manager at Simon-Kucher, where he advised clients ranging on pricing optimization, offer design, and sales effectiveness. His experience spans sectors including B2B software, semiconductors, and advanced manufacturing. Jake built dynamic pricing models, led strategic pricing engagements, and conducted extensive market research to drive measurable commercial impact.
He earned a B.S. in Business Administration from the Haas School of Business at the University of California, Berkeley.
Jake is a devoted LA sports fan who applies analytical rigor to pricing strategy and enjoys staying active outdoors and spending time with friends and family.
Education
University of California Berkeley, Haas School of Business
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