Private Equity & Growth Investment for Founders
Not your typical investor.
No buzzwords. No egos.
Just real operators.
The Serent Difference
Since 2008, we have partnered with founders of B2B software and tech-enabled services companies. We provide flexible capital and a 25+ person Growth Team of seasoned, specialized operators to help scale what works
From Founder Hustle to Organizational Growth
We supercharge go-to-market, expanding sales and partnerships, crafting product marketing, and optimizing pricing to help scale faster while preserving the founder’s vision
Smarter Products, Built Faster
We leverage deep SaaS expertise to help founders push the frontier — building smarter products, accelerating engineering velocity, and embedding AI where it matters to drive defensible growth and redefine what’s possible in your market
Build Teams That Scale With You
Our vast network of proven executives, org design expertise, and professional development opportunities enable your leadership team to scale with confidence and community
Turn Payments into a Hidden Growth Engine
Proven experience monetizing payments, negotiating vendor contracts, and identifying embedded finance opportunities to improve customer experience and expand revenue
Accelerate Growth Through Accretive M&A
If M&A is right for your business, we provide end-to-end resources to source, finance, and integrate acquisitions successfully
From Founder Hustle to Organizational Growth
We supercharge go-to-market, expanding sales and partnerships, crafting product marketing, and optimizing pricing to help scale faster while preserving the founder’s vision.
Smarter Products, Built Faster
We leverage deep SaaS expertise to help founders push the frontier — building smarter products, accelerating engineering velocity, and embedding AI where it matters to drive defensible growth and redefine what’s possible in your market.
Build Teams That Scale With You
Our vast network of proven executives, org design expertise, and professional development opportunities enable your leadership team to scale with confidence and community.
Turn Payments into a Hidden Growth Engine
Proven experience monetizing payments, negotiating vendor contracts, and identifying embedded finance opportunities to improve customer experience and expand revenue.
Accelerate Growth Through Accretive M&A
If M&A is right for your business, we provide end-to-end resources to source, finance, and integrate acquisitions successfully.
By the Numbers
We know growth and how to scale it
25+
Full-Time Operators Helping You Execute
1,000+
Proven Software Leaders in Our Curated Network
$6B
in AUM within SaaS and Tech-Enabled Services
150+
Platform Investments & Add-Ons
18+
Years of Partnering with Founders
Why Founders Call Us Back
“Serent was really thoughtful in cultivating our relationship over a couple of years. I realized they understood the market, founders, and fears of founders, and how to partner at a values level.”
Donny Wyatt, Founder
CoConstruct
“The thing that makes Serent different from other private equity companies is that they’re really smart operators.
They understand what it takes to grow a company — not only in terms of financial engineering, but more importantly, from a strategic and operational perspective.”Gabby Wong, CEO
FranConnect
“I’ve been impressed with how quickly they understand the challenges and the opportunities of the business, and how connected they are to the dynamics and the ecosystem of the industry we play in.”
Rod Jimenez, Co-Founder
SHR
“Serent was aligned on our focus on our clients – taking care of them and making sure that they would continue to be the focus.”
Lorraine Gentz, Co-Founder
Raintree Systems
“Serent’s founder-friendly approach was proven from the start of our partnership, through building a relationship with us and being able to understand our business, all while maintaining our vision as a company.”
Andreas Huber, Co-Founder & CEO
First Due
Executive endorsements of Serent Capital are for illustrative purposes, designed to attract business development contacts, and should not be construed as a client or investor testimonial of Serent Capital’s investment advisory services. All such endorsements are from current or former portfolio company leadership about Serent Capital’s ability to provide services to their companies. Certain executives are also investors in Serent Capital’s investment vehicle(s), and as such, there is an inherent conflict in that those executives have an incentive to provide favorable reviews of Serent Capital’s business practices for the benefit of the investment vehicles that they hold a personal ownership interest in. Serent Capital has not, directly or indirectly, paid any compensation to such individuals for their endorsements.