Sam Whitford

Sam is an Associate Director of Marketing at Serent Capital. As part of the Marketing team, Sam is responsible for establishing and executing marketing activities and managing cross-functional projects.

Prior to Serent, Sam was a Marketing Manager at Xebec, a laptop accessories startup based in Austin, Texas. In this role, she developed the brand and product positioning and managed the email and SMS program.​

Previously, Sam led the Account Based Marketing strategy at Axway and worked on the Content Marketing team at IBM.​

Sam holds an MBA and a BBA degree in Marketing from the McCombs School of Business at the University of Texas at Austin.