Serent Capital: A Leading FinTech Growth Partner

Serent’s FinTech team has built a broad array of industry knowledge across various niche verticals and business models, each with varying market drivers – to help our companies navigate their markets and achieve their growth goals.

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FinTech
Investments

Value Creation Initiatives
across our portfolio

Executives & Board Members
placed in 2023

Our FinTech Engagements

Pure-Play Fintech

Vertical SaaS with Fintech products

Optimal Blue
GDS Link
Meridian Link
Payliance
Buildertrend
GDS Link
Meridian Link
Millennium Systems International
Optimal Blue
GDS Link
Meridian Link
Kev Group
Optimal Blue
GDS Link
Meridian Link
Optimal Blue

Deep FinTech Expertise

The financial services industry has been one of the focus areas for Serent since the firm was started in 2008. In total, we’ve partnered with over 30 investments spanning various end markets, including banks, financial institutions, the capital markets, insurance, mortgage, and payments industries. Some of our notable investments include companies like MeridianLink (one of the largest LOS providers in the industry; IPO in 2021), OptimalBlue (a mortgage pricing platform acquired for $1.8B), ePayPolicy (a payments platform for the P&C insurance market), GDS Link (a credit decisioning platform), and Docutech (a loan document automation platform), among others.

A Partner You’ll Enjoy Working With

Our goal is to partner with leading companies to identify growth opportunities and execute on that strategy as one cohesive unit. We take time to build trust and respect with every CEO and founder we work with because we believe it is integral for every strong partnership. Our team is here alongside you to listen, learn, and authentically understand your goals so that we can engage thoughtfully to help you achieve your company’s objectives. You will enjoy working with a team that genuinely understands your business, rolls up their sleeves, and helps you navigate the challenges and opportunities ahead.

Resources to Achieve Your Goals

When you partner with Serent, you have access to resources that can take your business from great to exceptional. Every exceptional business starts with a talented team. Our Human Capital Team partners with you to grow your executive team and create the right organizational design for your company as it scales. Our Growth Team of top-notch former operators and consultants helps you identify and execute the strategic initiatives that will propel your company. From improving your win-rates to monetizing partnerships – we are here to help you accelerate your revenue growth.

Unlocking Value Through Partnership

Hear why founders leaders love working with Serent

”Serent has an exceptional understanding of our business as well the ecosystem in which we operate. They have helped us hit the ground running and prioritize actionable strategies. Being focused on the tangible levers to grow the business, rather than having to figure everything out ourselves has been huge.”

Rusty Zosel, CEO, Procurement Partners

linkedin  LinkedIn

“Serent is different from other firms, they bring more integrity to the table, and they are going to do what they say they are going to do. They are capable, ‘salt of the earth’ people that added a tremendous amount of value and operational resources that helped us grow Diamond Mind.”

Katherine Novikov, Co-Founder Diamond Mind

linkedin  LinkedIn

Get More Payments Insights

Value-Added Partners in Financial Services Technology:
News and Case Studies

News

ePayPolicy, electronic payments solution for the insurance market, announces investment from Serent Capital

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News

GTCR Recapitalizes Serent Portfolio Company Optimal Blue

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News

Docutech, Provider of Technology Solutions, Aquired by First American for $350 Million

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News

Hybrent Combines with Serent-Backed Procurement Partners

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News

Serent Capital Invests in Payliance, a Leading Payment Processor for Lenders and Retailers

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eGuide

eGuide: 8 Core Components to Building a High-Performance Sales Team

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Case Study

Scaling Team & Structuring Territory Design

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Case Study

Sales Performance Management

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Case Study

Account Targeting

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News

XDimensional Technologies Poised for Accelerated Growth with Investment from Serent Capital

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Case Study

M&A

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About Serent Capital

Serent Capital usually commits $20 million to $100 million in equity to profitable, fast-growing companies with flexibility in structure and ownership, including openness to substantial minority (30%+) and majority (50-100%) investments. As part of every investment, Serent commits significant resources, including our in-house growth team and human capital / recruiting team, to help our companies accelerate growth. Serent never charges management fees, consulting fees, or board observation fees. At Serent Capital, we believe in being more than a financial partner – we believe in being an incentives-aligned, growth-oriented true business partner.