Serent Capital recognized as a Top Private Equity Innovator by BluWave

Serent Capital recognized as a Top Private Equity Innovator by BluWave

March 26, 2025

Serent Capital, a growth-focused private equity firm that invests in founder-led B2B SaaS and technology companies, announced it has been recognized by BluWave as a Top Private Equity Innovator* as of February 25th, 2025. The award recognizes the top 2% of private equity firms operating in 2024 that differentially embrace proactive due diligence, transformative value creation, modern private equity firm operations, and corporate citizenship practices.

Since its inception, Serent has set out to build a distinctive firm that places founders at the forefront and cultivates purpose-driven partnerships, paving the way for accelerated growth.

“Innovation is vital to the private equity industry because it fuels growth and equips companies to navigate ever-evolving market dynamics,” said Dexter Hopen, Partner at Serent. “At Serent Capital, our Growth Team and Centers of Excellence embody this principle. By specializing in areas like Payments, Pricing & Product Marketing, and Product & Technology, we provide innovative, hands-on expertise that empowers our portfolio companies to tackle complex challenges, capitalize on growth opportunities, and deliver meaningful impact.”

Using Serent’s in-house no-fee Growth Team, the firm has provided transformative value for founders and implemented over 150 value-creation initiatives. These initiatives are strategic projects aimed at enhancing the performance and growth trajectory of portfolio companies. The Growth Team includes over twenty-five former operators and management consultants who work directly with the portfolio company leaders on strategic initiatives related to go-to-market, embedded finance, and payments integration, product and technology, product marketing and pricing, transformative M&A, and executive talent recruiting.

“The 2025 top private equity innovators are providing differential leadership in the world of business,” said Sean Mooney, founder and CEO of BluWave. “Their innovative practices are strengthening companies, creating jobs and catalyzing our economy.”

The Top Private Equity Innovator Awards are distinctive in that they involve no financial obligations from any participants and BluWave represents that the selection process is independent of any customer relationships. To learn more and see the full list of recipients, visit the BluWave site here.

Serent has $5 billion of assets under management and offices in Austin, Texas, and San Francisco, California. To see how Serent partners with founders, click here.

*BluWave, LP has not received investment capital from and holds no ownership interest in the PE firms evaluated or recognized under the PE Innovator awards program. BluWave received no compensation from any of the PE firms in connection with this awards program. BluWave, however, may otherwise provide services to the PE firms and/or portfolio companies, but BluWave confirms that its assessment of the PE firms was independent of any such service arrangements. Top 2% in the PE industry is based on BluWave’s review of the more than 6,000 PE firms in the U.S. and Canada, from which the private equity firms were selected as award recipients. This is based on PE funds operating in 2024. The award was granted on February 25, 2025.

 

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.

Other News at Serent Capital

At Serent Capital, we work hard to create effective and longstanding growth with all our portfolio companies. Here’s what we’ve been up to recently.

Disclaimer:

This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Serent Capital or any company in which Serent Capital or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Serent Capital does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Serent Capital’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision.
Executive endorsements of Serent Capital are for illustrative purposes, designed to attract business development contacts, and should not be construed as a client or investor testimonial of Serent Capital's investment advisory services. All such endorsements are from current or former portfolio company leadership about Serent Capital’s ability to provide services to their companies. Certain executives are also investors in Serent Capital’s investment vehicle(s), and as such, there is an inherent conflict in that those executives have an incentive to provide favorable reviews of Serent Capital’s business practices for the benefit of the investment vehicles that they hold a personal ownership interest in. Serent Capital has not, directly or indirectly, paid any compensation to such individuals for their endorsements.
Certain information on this Website may contain forward-looking statements, which are subject to risks and uncertainties and speak only as of the date on which they are made. The words “believe”, “expect”, “anticipate”, “optimistic”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. Serent Capital undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future developments or otherwise. Past performance is not indicative of future results; no representation is being made that any investment or transaction will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided.