Serent Capital Named a BluWave 2024 Top PE Innovator

Serent Capital Named a BluWave 2024 Top PE Innovator

BluWave’s third annual awards program recognizes Serent Capital amongst the top 2 percent of North America’s most innovative private equity firms

February 21, 2024

Serent Capital, a growth-focused private equity firm that invests in founder-led B2B SaaS and technology companies, announced today it has been recognized by BluWave as a Top Private Equity Innovator*. The award recognizes the top 2% of private equity firms operating in 2023 that differentially embrace proactive due diligence, transformative value creation, modern private equity firm operations, and corporate citizenship practices.

Since its inception, Serent has set out to build a distinctive firm that places founders at the forefront and cultivates purpose-driven partnerships, paving the way for accelerated growth.

“We’re humbled to be named a Top Private Equity Innovator by BluWave,” said Prital Kadakia, Partner at Serent. “We’ve always championed a founder-first approach, and with the help of our Growth Team resources, we take immense pride in nurturing and building upon the visions of our founders, unlocking growth in the process.”

Using Serent’s in-house no-fee Growth Team, the firm has provided transformative value for founders and implemented over 150 value-creation initiatives. These initiatives are strategic projects aimed at enhancing the performance and growth trajectory of portfolio companies. The Growth Team includes over twenty-five former operators and management consultants who work directly with the portfolio company leaders on strategic initiatives related to go-to-market, embedded finance, and payments integration, product and technology, product marketing and pricing, transformative M&A, and executive talent recruiting.

“The 2024 top private equity innovators are providing differential leadership in the world of business,” said Sean Mooney, founder and CEO of BluWave. “Their innovative practices are strengthening companies, creating jobs, and catalyzing a rebound in our economy.”

To learn more and see the full list of recipients, visit the BluWave site here. The Top Private Equity Innovator Awards are distinctive in that they involve no financial obligations from any participants, and the selection process is independent of any customer relationships.

Serent has $5 billion of assets under management and offices in Austin, Texas, and San Francisco, California. In addition to being recognized by BluWave, Serent has been recognized as a Top Private Equity Firm by Growth Cap and a Founder-Friendly Firm by Inc. To learn more about how Serent partners with founders, visit:

*BluWave, LP has not received investment capital from and holds no ownership interest in the PE firms evaluated or recognized under the PE Innovator awards program. BluWave received no compensation from any of the PE firms in connection with this awards program. BluWave, however, may otherwise provide services to the PE firms and/or portfolio companies, but BluWave confirms that its assessment of the PE firms was independent of any such service arrangements. Top 2% in the PE industry is based on BluWave’s review of the more than 5,000 PE firms in the U.S. and Canada, from which the 82 private equity firms were selected as award recipients. This is based on PE funds operating in 2023. The award was granted on February 21, 2024.

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Serent Capital or any company in which Serent Capital or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Serent Capital does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Serent Capital’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision.
Executive endorsements of Serent Capital are for illustrative purposes, designed to attract business development contacts, and should not be construed as a client or investor testimonial of Serent Capital's investment advisory services. All such endorsements are from current or former portfolio company leadership about Serent Capital’s ability to provide services to their companies. Certain executives are also investors in Serent Capital’s investment vehicle(s), and as such, there is an inherent conflict in that those executives have an incentive to provide favorable reviews of Serent Capital’s business practices for the benefit of the investment vehicles that they hold a personal ownership interest in. Serent Capital has not, directly or indirectly, paid any compensation to such individuals for their endorsements.
Certain information on this Website may contain forward-looking statements, which are subject to risks and uncertainties and speak only as of the date on which they are made. The words “believe”, “expect”, “anticipate”, “optimistic”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. Serent Capital undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future developments or otherwise. Past performance is not indicative of future results; no representation is being made that any investment or transaction will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided.