Serent Capital’s 2020 Mid-Year Update

Serent Capital’s 2020 Mid-Year Update

July 28, 2020

2020 Mid-Year Update

We started this year with the close and announcement of our $750 million Fund IV, focused on SaaS and tech-enabled service businesses.  In the spring, the coronavirus crisis began to unfold. Since then, our companies have been mobilizing to support their employees, customers, and communities in which they operate. Our companies are actively responding to COVID-19 by hosting webinars that help builders navigate the evolving crisis, creating dashboards that display critical data for the staffing industry, providing restaurants with actionable tactics on how to adapt, and many other initiatives. You can read more about their responses on our COVID-19 Resource Page.

Since Serent Capital’s founding, we set our sights on building a distinctive firm that was more than a financial investor and was a true partner. The commitment as a true partner takes on particular importance during turbulent periods like the ones we are living in today.

At Serent, we work every day to ensure we honor that commitment. Our team has been adapting to the current environment and we continue to ensure we are there for those important calls from our portfolio founders and leaders, day or night. To support our companies, our Growth Team has been leading regular webinars, Q&A sessions, and sharing best practices to ensure our leaders have the support and information they need for their employees and customers. While we don’t know what the rest of the year holds, we do know we will continue to honor our commitment as a partner in our everchanging world.

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Serent Capital or any company in which Serent Capital or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Serent Capital does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Serent Capital’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision.
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