Serent Capital Announces $750MM Fund to Further Investments in High-Growth, Founder-Led Businesses

Serent Capital Announces $750MM Fund to Further Investments in High-Growth, Founder-Led Businesses

March 3, 2020

Serent Capital, a San Francisco and Austin based private equity firm focused on investing in high-growth technology and services businesses, announced the closing of its fourth fund, Serent Capital IV, at $750 million.

Serent’s Fund IV was oversubscribed, just as its prior three funds were. The funds also continue to enjoy a remarkably consistent and longstanding investor base. This has led to abbreviated fundraising timeframes and has allowed limited room for new investors, despite the firm’s growth.

“We are humbled by the loyalty that our existing investors showed in re-subscribing with our latest fund.  That level of loyalty is identical to how we feel toward our investors, and consistent with our value of partnership,” stated Kevin Frick, Partner and Co-Founder of Serent Capital. He continued, “We also welcome the few, select, new investors who we were able to invite to join Fund IV. We look forward to many productive years together.”

The strategy of the fund will remain focused on investing in successful, bootstrapped businesses where Serent’s business-building capabilities can help drive future growth. Serent’s dedicated Growth Team works with its portfolio companies to scale their business through building out sales and marketing, recruiting and hiring executive team members, and other value creation initiatives.

“While we all know the future will bring twists and turns, we have never felt more confident in our strategy, the intellectual property that we bring to bear against that strategy, and most of all the team/culture here at Serent,” said Lance Fenton, Partner of Serent Capital.

He continued, “We are particularly proud to welcome Prital Kadakia and Stewart Lynn to the partnership.  During their years at Serent, they have proven not only to be exceptional investors and business builders, but also torchbearers of the firm values to which we hold dear.”

Since its founding in 2008, Serent has invested in over 40 companies and, with Fund IV, the firm has approximately $2 billion in committed capital.

“In addition to being recognized last year as a Founder Friendly firm by Inc Magazine, reaching this milestone is a testament to the deep partnership that we create with our companies,” said Frick. “This is a milestone not only for Serent, but for all of the Founders, CEOs, management teams, employees and Boards of the many companies with whom we have been fortunate to invest and to collaborate.”

Read More About Fund IV

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Serent Capital or any company in which Serent Capital or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Serent Capital does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Serent Capital’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision.
Executive endorsements of Serent Capital are for illustrative purposes, designed to attract business development contacts, and should not be construed as a client or investor testimonial of Serent Capital's investment advisory services. All such endorsements are from current or former portfolio company leadership about Serent Capital’s ability to provide services to their companies. Certain executives are also investors in Serent Capital’s investment vehicle(s), and as such, there is an inherent conflict in that those executives have an incentive to provide favorable reviews of Serent Capital’s business practices for the benefit of the investment vehicles that they hold a personal ownership interest in. Serent Capital has not, directly or indirectly, paid any compensation to such individuals for their endorsements.
Certain information on this Website may contain forward-looking statements, which are subject to risks and uncertainties and speak only as of the date on which they are made. The words “believe”, “expect”, “anticipate”, “optimistic”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. Serent Capital undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future developments or otherwise. Past performance is not indicative of future results; no representation is being made that any investment or transaction will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided.