Serent Capital Announces Growth Investment in ParentSquare

Serent Capital Announces Growth Investment in ParentSquare

Funding will support ParentSquare's rapid national expansion and continued product investments for its modern parent-school communications platform

August 3, 2021

ParentSquare, provider of the premier unified school-to-home engagement platform for K-12, today announced it has received a significant investment from Serent Capital, a growth-focused firm that invests in technology and tech-enabled services companies. ParentSquare will further accelerate its growth plans with the investment, including introducing new products and services and expanding into additional geographic markets.

ParentSquare was founded in 2011 by a wife and husband, Anupama Vaid and Sohit Wadhwa. ParentSquare is the only modern, fully unified communication platform that engages every family across every channel, encompassing emergency communications, district announcements, attendance, forms, surveys, sign-ups and daily classroom communications. Before ParentSquare, families and school staff had to navigate multiple platforms and apps in order to communicate within their school and district.  Today, ParentSquare serves thousands of schools and millions of parents, students and staff across 44 states.

“Serent has a solid reputation in education and technology,” said ParentSquare Co-founder and CEO Sohit Wadhwa. “Serent’s investment is a reflection of the trust schools and districts have placed in us, and how we’ve grown to meet their communications needs.”

Added Anupama Vaid, ParentSquare’s Co-founder and President, “We started ParentSquare to help streamline communication at our children’s school through better use of technology. We are happy to be part of the Serent family, helping even more schools, educators and parents.”

Serent will support ParentSquare’s growth by deploying its Growth Team resources to help the company scale the new customer acquisition engine, invest behind existing customer success, and explore new opportunities to bring adjacent solutions to the customer base and solve a broader set of pain points for schools. Serent will also assist ParentSquare in identifying opportunities to grow via strategic partnerships and acquisitions.

“Sohit, Anupama, and the ParentSquare team have built a transformational communication platform for K-12 students, parents, and schools, and we’re honored to be partnering with them,” said Lance Fenton, Partner at Serent Capital. He continued, “We have particularly been impressed by the combination of ParentSquare’s impressive growth, highly satisfied customer base, and pace of innovation, and look forward to partnering with the team to grow the company in the coming years.”

ParentSquare represents Serent’s 10th platform investment in the education market. Serent’s prior investments include Education Advanced, ArbiterSports, KEV Group, and USATestprep. To learn more about how Serent partners with education companies, visit

Gibson, Dunn & Crutcher LLP served as legal counsel to Serent Capital.  Reicker, Pfau, Pyle & McRoy, LLP served as legal counsel to ParentSquare.

Read More About How Serent Partners with Education Companies

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.