Serent Capital Announces Growth Investment in ParentSquare

Serent Capital Announces Growth Investment in ParentSquare

Funding will support ParentSquare's rapid national expansion and continued product investments for its modern parent-school communications platform

August 3, 2021

ParentSquare, provider of the premier unified school-to-home engagement platform for K-12, today announced it has received a significant investment from Serent Capital, a growth-focused firm that invests in technology and tech-enabled services companies. ParentSquare will further accelerate its growth plans with the investment, including introducing new products and services and expanding into additional geographic markets.

ParentSquare was founded in 2011 by a wife and husband, Anupama Vaid and Sohit Wadhwa. ParentSquare is the only modern, fully unified communication platform that engages every family across every channel, encompassing emergency communications, district announcements, attendance, forms, surveys, sign-ups and daily classroom communications. Before ParentSquare, families and school staff had to navigate multiple platforms and apps in order to communicate within their school and district.  Today, ParentSquare serves thousands of schools and millions of parents, students and staff across 44 states.

“Serent has a solid reputation in education and technology,” said ParentSquare Co-founder and CEO Sohit Wadhwa. “Serent’s investment is a reflection of the trust schools and districts have placed in us, and how we’ve grown to meet their communications needs.”

Added Anupama Vaid, ParentSquare’s Co-founder and President, “We started ParentSquare to help streamline communication at our children’s school through better use of technology. We are happy to be part of the Serent family, helping even more schools, educators and parents.”

Serent will support ParentSquare’s growth by deploying its Growth Team resources to help the company scale the new customer acquisition engine, invest behind existing customer success, and explore new opportunities to bring adjacent solutions to the customer base and solve a broader set of pain points for schools. Serent will also assist ParentSquare in identifying opportunities to grow via strategic partnerships and acquisitions.

“Sohit, Anupama, and the ParentSquare team have built a transformational communication platform for K-12 students, parents, and schools, and we’re honored to be partnering with them,” said Lance Fenton, Partner at Serent Capital. He continued, “We have particularly been impressed by the combination of ParentSquare’s impressive growth, highly satisfied customer base, and pace of innovation, and look forward to partnering with the team to grow the company in the coming years.”

ParentSquare represents Serent’s 10th platform investment in the education market. Serent’s prior investments include Education Advanced, ArbiterSports, KEV Group, and USATestprep. To learn more about how Serent partners with education companies, visit

Gibson, Dunn & Crutcher LLP served as legal counsel to Serent Capital.  Reicker, Pfau, Pyle & McRoy, LLP served as legal counsel to ParentSquare.

Read More About How Serent Partners with Education Companies

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Serent Capital or any company in which Serent Capital or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Serent Capital does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Serent Capital’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision.
Executive endorsements of Serent Capital are for illustrative purposes, designed to attract business development contacts, and should not be construed as a client or investor testimonial of Serent Capital's investment advisory services. All such endorsements are from current or former portfolio company leadership about Serent Capital’s ability to provide services to their companies. Certain executives are also investors in Serent Capital’s investment vehicle(s), and as such, there is an inherent conflict in that those executives have an incentive to provide favorable reviews of Serent Capital’s business practices for the benefit of the investment vehicles that they hold a personal ownership interest in. Serent Capital has not, directly or indirectly, paid any compensation to such individuals for their endorsements.
Certain information on this Website may contain forward-looking statements, which are subject to risks and uncertainties and speak only as of the date on which they are made. The words “believe”, “expect”, “anticipate”, “optimistic”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. Serent Capital undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future developments or otherwise. Past performance is not indicative of future results; no representation is being made that any investment or transaction will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided.