Serent Backs First Due, Emerging Leader in Fire and EMS Software

Serent Backs First Due, Emerging Leader in Fire and EMS Software

Serent's investment positions First Due to continue its rapid expansion and emergence as the new leader in fire and EMS software

July 29, 2021

  • Serent announces investment in First Due
  • First Due is Serent’s 3rd investment in the government technology market in 4 years

First Due, a provider of cloud-based records and operations management software for fire & EMS agencies, has announced it received a minority investment from Serent Capital, a growth-focused firm that invests in technology and tech-enabled services companies. Serent’s growth capital positions First Due to continue investing in and scaling its product, sales, and leadership resources.

A growing market disruptor, First Due has transformed how fire and EMS agencies run their operations by offering Pre-Incident Planning, Fire Prevention, Incident Reporting, ePCR, Scheduling & Personnel, Assets & Inventory, Community Engagement, and Response – all in a single, true-cloud platform. By leveraging First Due’s product suite, first responder agencies can drive better decisions and ensure safer communities. The company’s solution is used by more than 300 mid and large agencies across 32 states.

“The need for further innovation and better technology at state & local governments provides a unique opportunity for innovative companies like First Due to drive meaningful impact in our communities. Based on our work in the fire and EMS market and Govtech more broadly, it became clear that Andreas, Rami, and the First Due Team have created a best-in-class solution for this market. We are excited to partner alongside them and help First Due scale,” said Stewart Lynn, Partner at Serent Capital.

“Serent’s focus on Govtech and knowledge of the fire and EMS space makes them a great fit for First Due,” First Due Co-Founder & CEO Andreas Huber said. “We are excited to partner with Serent and the resources they bring to keep raising the bar. We plan to use this capital to expand our role in an industry challenged by legacy software stagnation, limited options for all-in-one solutions, and the evolving needs of modern emergency service providers. We are thrilled to continue reimagining how technology can assist agencies to better serve their communities.”

Rami El-Choufani, First Due COO and Head of Product, added, “The demands on fire and EMS agencies continue to evolve, whilst the software they use every day stands still. As legacy platforms sunset, limited options exist for true software consolidation. First Due solves this by providing deep and natively built functionality across all areas of fire and EMS. Serent’s partnership enables us to redefine what our industry should expect from their software providers.”

First Due represents Serent’s 3rd investment in the government technology market in the past 4 years. Recent investments include Pondera Solutions and Quorum. Financial terms were not disclosed.


GovTech Content:

GovTech Steve Ressler Go-To-Market Serent
  GovTech: Investors Look Ahead Panel with Serent from the State of GovTech Event GovTech: Building a Strong Go-To-Market Strategy for 2021










Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.