Serent-Backed Studio Designer Expands Industry Leading Offering for Interior Designers with Acquisition of DesignDocs

Serent-Backed Studio Designer Expands Industry Leading Offering for Interior Designers with Acquisition of DesignDocs

April 14, 2023


Studio Designer, a leading digital project management, product sourcing, and accounting platform for the interior design industry, has acquired DesignDocs, a project financial management and accounting software provider for interior designers.

The combination of Studio Designer and Design Docs will further bolster the product offerings, particularly in the area of integrated accounting while providing world-class customer service. With Design Docs, Studio Designer will serve thousands of interior designers across North America, while expanding its presence in Canada.

Keith Granet, Founder and CEO of Studio Designer, commented, “We are excited that the entire DesignDocs team will be joining us at Studio Designer. Both Studio Designer and DesignDocs share an indelible commitment to powering the interior design industry with leading-edge software solutions.” He concluded, “Together, we will be able to deliver more innovative solutions and efficiency-boosting products to our clients, enabling them to grow their businesses and spend more time on design.”

Studio Designer has been expanding its reach in the interior design industry with its fully integrated platform features such as all-in-one project management with time billing, integrated invoicing and payment processing, product sourcing, and accounting tools, created specifically for interior designers. In 2022, Studio Design received a significant growth investment from Serent Capital to scale key business operations and develop new products.

“Design Docs’ exceptional product and commitment to its customers aligned with that same mission at Studio Designer,” said Stewart Lynn, Partner at Serent Capital. “When the opportunity to merge Design Docs and Studio Designer arose, we recognized the potential to create a formidable platform that would drive further value for their interior design customers.”

DesignDocs, founded In 2013, is a total project management and online accounting solution for the interior design industry. The starting vision for DesignDocs was to empower interior designers with business and financial management tools that fit the way they do business. The solution was to connect project and company-level data to make sure all critical financial information was always in sync, thereby eliminating the need for multiple financial management tools. Design Docs provides significant operating efficiencies for interior designers, which allows them to focus on their clients and design.

“As we join forces with Studio Designer, we look forward to continuing this mission with a very like-minded and committed long-standing leader in the industry,” said Dean Einarson, Co-Founder and CEO of DesignDocs.

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


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