Philanthropy and Diversity at Serent

Philanthropy and Diversity at Serent

April 8, 2021

At Serent, we believe in giving back and empowering the communities we serve – from the customers of our portfolio companies to the portfolio companies’ teams to the Serent team.

Those communities are full of people from all walks of life – each who has a unique background, perspective, and experience. We believe that diversity is a vital part of all communities, including our own.

That is why we have undertaken a number of new initiatives over the last few months to ensure that we’re putting our communities first and supporting a more equitable future for all.

Building Partnerships

Over the last year, we have built partnerships with several organizations to create opportunities for underrepresented groups.

  • SEO, an organization that offers fellowships focused on increasing the representation of historically underrepresented groups in alternative investments and leadership roles, is working with Serent as a sponsor for their April 2021 annual Alternative Investments Conference.
  • Stanford’s SEED Program, a program that partners with entrepreneurs in emerging markets to build thriving enterprises that transform lives, partnered with mentors from the Serent team to provide insight and feedback on how to scale their businesses.
  • Synergist, a network that seeks to provide women in the first decade of their investing careers with the tools for long-term success, has partnered with several members of the Serent team as mentors.
  • The Stanford Women on Boards Initiative has partnered with Serent to support identifying, recruiting, and hiring exceptional board candidates for our portfolio companies.

Giving Back to Our Communities

We are also working together with members of the Serent team to support charitable organizations through our new Serent Giving Program.

  • Build, a program that helps underserved high school students build entrepreneurship skills
  • Reach Out and Reach, a nonprofit that integrates education about the positive effects of reading daily into routine pediatric checkups
  • Khan Academy, a nonprofit with the mission to provide free, world-class education for anyone, anywhere
  • Charity Water, an organization bringing clean, safe drinking water to people in developing countries

Throughout the last year, we have been proud to see the way our portfolio companies have partnered with local charitable organizations to give back to their communities.

Embracing and Promoting Diversity and Inclusion

To demonstrate our commitment to a diverse and inclusive community, Serent has created a dedicated Diversity and Inclusion Team. Our D&I team is responsible for continuously incorporating the latest training and best practices throughout our teams and processes.

Recently, the entire Firm completed extensive unconscious bias training to improve our own hiring best practices and working relationships, led by Quinetta Roberson.

Our portfolio companies are also focusing on diversity and inclusion efforts. For example, when Quorum noticed the lack of free diversity and inclusion resources for small businesses, they launched their Path for Progress pledge. Businesses who sign the pledge gain access to free resources, events, and mentorship opportunities designed to help them prioritize diversity and inclusion in a meaningful way.

We are thrilled to support the 35+ companies in our portfolio as they continue to support inclusive workplaces and opportunities for their employees and communities.

We continue to seek new ways to promote diversity and inclusion and support philanthropic efforts. At Serent, we are committed to driving change through our companies, our communities, and our Serent team.

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Serent Capital or any company in which Serent Capital or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Serent Capital does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Serent Capital’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision.
Executive endorsements of Serent Capital are for illustrative purposes, designed to attract business development contacts, and should not be construed as a client or investor testimonial of Serent Capital's investment advisory services. All such endorsements are from current or former portfolio company leadership about Serent Capital’s ability to provide services to their companies. Certain executives are also investors in Serent Capital’s investment vehicle(s), and as such, there is an inherent conflict in that those executives have an incentive to provide favorable reviews of Serent Capital’s business practices for the benefit of the investment vehicles that they hold a personal ownership interest in. Serent Capital has not, directly or indirectly, paid any compensation to such individuals for their endorsements.
Certain information on this Website may contain forward-looking statements, which are subject to risks and uncertainties and speak only as of the date on which they are made. The words “believe”, “expect”, “anticipate”, “optimistic”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. Serent Capital undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future developments or otherwise. Past performance is not indicative of future results; no representation is being made that any investment or transaction will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided.