Serent-Backed Revinate Announces NAVIS Acquisition
Revinate, a global leader in guest data management and marketing automation, announced it will acquire NAVIS, a leading provider of software and services to power reservation sales agents and marketing activities. Together, the companies will form one of the largest and most innovative providers of direct revenue-generating solutions in the industry, leveraging a robust guest data backbone to power strong direct booking conversion across both online and offline channels. Revinate's current investor, Serent Capital, will sponsor the acquisition and become Revinate's largest shareholder.
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