ManageAmerica Bolsters Position in Property Technology Market with Significant Growth Investment from Serent Capital

ManageAmerica Bolsters Position in Property Technology Market with Significant Growth Investment from Serent Capital

June 8, 2022

ManageAmerica, a leading provider of property management software, payments, and utility billing for specialized housing, received a significant investment from Serent Capital, a growth-focused firm that invests in technology companies. The investment will allow ManageAmerica to continue innovating its property management solutions and accelerate its growing sales and marketing strategy.

“After decades working in real estate, we started ManageAmerica in 1999 with the vision to create a solutions-oriented company that partners with and delivers tremendous value to our customers,” stated Brooks London, Founder and Managing Partner of ManageAmerica. “Serent’s values and approach made them the natural partner for us to scale our customer-centric vision and culture. We’re excited about what the future holds for our company, employees, and customers.”

ManageAmerica is an end-to-end property management system and accounts receivable software for operators in specialized housing segments, including manufactured housing communities, recreational vehicle parks, marinas, commercial and industrial properties, storage facilities, and multifamily assets. The company’s comprehensive product suite allows operators to efficiently manage prospect screening, resident onboarding, lease documentation, billing, payments, maintenance, and communication in a single platform.

Stewart Lynn, Partner at Serent Capital, added, “Serent has been an active investor in housing software for over a decade, tracking the leading property management solutions sold into various housing segments. ManageAmerica has built an exceptional reputation as a market leader with industry-leading Net Promoter Scores (NPS) among its customers. We are also thrilled to announce the promotion of Brice London, who has been with ManageAmerica for fourteen years, to Chief Executive Officer (CEO). We are excited to partner with Brice and the broader ManageAmerica team to help the company scale its product offering and customer base.”

“Serent’s deep understanding of our market made it clear to our team that they were the right partner to help us achieve the shared vision of ManageAmerica,” stated Brice London, ManageAmerica CEO. “I’m thrilled to be taking the next step in our company’s journey with our exceptional team and new partners,” he concluded.

In addition to Brice London’s promotion to CEO, Brooks London and fellow Partner, Michael Silverman, will be joining ManageAmerica’s Board of Directors alongside industry veteran William Nunan.

ManageAmerica’s purpose-built, comprehensive product suite increases productivity and enables operators to efficiently manage all aspects of the resident life cycle. ManageAmerica has become the preferred solution in the manufactured housing industry by partnering with its customers to provide software that meets their ever-changing business needs.

Serent is an active investor in the real estate and construction technology market, having invested in over ten platform investments over the last fifteen years. Serent’s most recent investments alongside ManageAmerica include Buildertrend, CoConstruct, Commissions, Inc., CoreLogic, Docutech, Mercury Network, Next Gear Solutions, and Optimal Blue.


Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


This publication is for informational purposes only, and nothing contained herein constitutes an offer to sell or a solicitation of an offer to buy any interest in any investment vehicle managed by Serent Capital or any company in which Serent Capital or its affiliates have invested. An offer or solicitation will be made only through a final private placement memorandum, subscription agreement and other related documents with respect to a particular investment opportunity and will be subject to the terms and conditions contained in such documents, including the qualifications necessary to become an investor. Serent Capital does not utilize its website to provide investment or other advice, and nothing contained herein constitutes a comprehensive or complete statement of the matters discussed or the law relating thereto. Information provided reflects Serent Capital’s views as of a particular time and are subject to change without notice. You should obtain relevant and specific professional advice before making any investment decision.
Executive endorsements of Serent Capital are for illustrative purposes, designed to attract business development contacts, and should not be construed as a client or investor testimonial of Serent Capital's investment advisory services. All such endorsements are from current or former portfolio company leadership about Serent Capital’s ability to provide services to their companies. Certain executives are also investors in Serent Capital’s investment vehicle(s), and as such, there is an inherent conflict in that those executives have an incentive to provide favorable reviews of Serent Capital’s business practices for the benefit of the investment vehicles that they hold a personal ownership interest in. Serent Capital has not, directly or indirectly, paid any compensation to such individuals for their endorsements.
Certain information on this Website may contain forward-looking statements, which are subject to risks and uncertainties and speak only as of the date on which they are made. The words “believe”, “expect”, “anticipate”, “optimistic”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. Serent Capital undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future developments or otherwise. Past performance is not indicative of future results; no representation is being made that any investment or transaction will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided.