KORE Software Adds to All-Star Board with Sports Marketing Veteran Ann Rodriguez

KORE Software Adds to All-Star Board with Sports Marketing Veteran Ann Rodriguez

Ann brings two decades of experience working for and with major leagues, teams and brands across the global sports ecosystem

June 2, 2022

KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment, and corporate brands market, announced industry leader Ann Rodriguez has joined the company’s Board of Directors.

Ann brings more than 20 years of experience managing sports marketing spend, both for sports teams and with corporate brands that spend heavily on sports advertising. Ann’s prior experience includes leadership roles with the Under Armour, WNBA, Atlanta United FC, and the San Jose Earthquakes. She most recently served as Chief Strategy & People Officer at Los Angeles Organizing Committee for the Olympic and Paralympic Games 2028 (“LA 2028”) where she led strategic planning, strategic business development projects, and all aspects of HR for the largest sporting event in the world.

“Ann brings a phenomenal experience within the sports marketing ecosystem. As KORE continues its expansion selling sponsorship management software into the corporate brands, Ann will be a valuable thought partner who has both bought and sold sports advertising,” said Jason Fletcher, CEO of KORE.

Ann joins KORE Software’s board during a period of tremendous growth. In February, KORE completed two strategic acquisitions, Hookit & SSB’s Pro Sports Vertical, to expand the company’s sponsorship & engagement marketing solutions. With these new acquisitions, KORE serves nearly 1,000 sports properties, 20,000 athletes, and over 100 of the top global brands. The corporate brands segment will soon exceed 25% of KORE’s annual recurring revenue.

“KORE has seen exceptional growth and driven an impressive level of innovation in the sports ecosystem. I’m inspired to be joining a talented team and unique platform that continues to deliver substantial value to sports team, stadiums, and corporate brands,” shared Ann Rodriguez.

KORE received a significant growth investment from Serent Capital, a growth-focused firm that invests in technology companies, in 2018. Since the investment, KORE has grown 4x and completed 3 strategic acquisitions.

About KORE Software

KORE Software is a global leader in engagement marketing solutions. KORE’s intelligence platform is trusted by over 850+ of the largest organizations in the sports and entertainment industry to provide data-driven intelligence quickly and securely. Through one connected ecosystem of solutions, data, and insights KORE helps accelerate and enhance organizations’ ability to make the right decisions for their business. KORE’s platform drives excellence across sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics, and innovative marketing journeys, so organizations can build stronger connections with their fans, maximize returns, and spend time where it matters. For more information, please visit www.KOREsoftware.com.

Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


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