eGuide: 8 Core Components to Building a High-Performance Sales Team

eGuide: 8 Core Components to Building a High-Performance Sales Team

December 8, 2020

New eGuide: Building a High-Performance Sales Team

“Revenue is the lifeblood of any company and the key to driving revenue growth is a high-performing sales team. It comes as no surprise then that scaling a sales organization is one of the most common issues on the minds of the hundreds of CEOs and founders with whom we have the privilege of interacting each year.”

Over the past 11 years, Serent has partnered with more than 35 portfolio companies and evaluated investments in thousands of others. As a result of our Growth Team’s hands-on work with our portfolio companies, we have compiled our perspectives around the major components of an effective sales framework in this eGuide. 

In this downloadable eGuide, you can learn how to implement key elements to set your fast-growing sales team up for success, including:  

  • Building an effective customer and prospect database
  • Creating account targeting plans
  • Designing a sales playbook tailored to your business
  • How to map your sales territory
  • Building a sales compensation plan
  • Developing an effective sales hiring process
  • 4 components of successful sales training

“While this framework can consistently be applied across industries and business models, it is important to note that this is not a cookie-cutter playbook. The reality is that selling software in higher education institutions will differ from how a service offering is sold to a skilled nursing facility or how a construction company will think about purchasing workflow software.”

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Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent seeks to help growing businesses thrive. Learn more about our portfolio companies.


Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein. Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. A full list of portfolio holdings is available on Serent's website.