Serent Toolkit

Serent’s Growth Team specializes in helping technology-enabled businesses achieve their goals.

Here at Serent Toolkit, our operations experts share their strategies, stories, insights, and best practices used while working to equip these high-growth and fast paced SaaS companies for success.

Building an Effective Customer and Prospect Database

Go-to-market fundamentals have taught us the importance of the customer and prospect database in overall strategic success. Without the right prospect information readily available to the marketing and sales teams, the sales motion can quickly become reactionary rather than act as a proactive, targeted approach.

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8 Core Components to Building a High-Performance Sales Team

Revenue is the lifeblood of any company and the key to driving revenue growth is a high-performing sales team. It comes as no surprise then that scaling a sales organization is one of the most common issues on the minds of the hundreds of CEOs and founders with whom we have the privilege of interacting each year.

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