Serent Capital: A Trusted Hospitality & Retail Technology Investor

We partner with exceptional entrepreneurs and executives in the hospitality and retail industry to drive business growth and innovation in the marketplace.

Platform Investments

Total Investments across
Hospitality & Retail

Years of Experience
Actively Investing in the

Our Hospitality & Retail Companies

Partnering with the Right People

Hear why hospitality leaders love working with Serent


Jeff Bzdawka
CEO, Knowland

“Serent is not only a great thought partner but also an experienced guide
in the Hospitality and Software as a Service verticals, providing world-class resources
and expertise on how to scale our business in a healthy, sustainable way.”

Deep Hospitality & Retail Expertise

For over a decade, Serent Capital has been an active investor in the hospitality & retail market, partnering with industry-leading companies to accelerate growth. We have evaluated thousands and have invested in 15 (and counting) companies in the space. Serent’s Hospitality & Retail tech team has built a broad array of industry knowledge across various niche verticals and business models to help our companies navigate their markets and achieve their growth goals.

A Partner You’ll Enjoy Working With

Serent’s Hospitality & Retail team’s goal is to partner with best-of-breed companies to identify growth opportunities and execute on that strategy as one cohesive unit. We take time to build trust and respect with every entrepreneur and executive we work with because we believe it is integral to every strong partnership. Our team is here alongside you to listen and authentically understand your goals so that we can engage thoughtfully to help you achieve your company’s objectives.

Resources to Achieve Your Goals

When you partner with Serent, you have access to resources that can help your business achieve its full potential. Our Human Capital Team partners with you to grow your executive team and create the right organizational design for your company as it scales. Our Growth Team of top-notch former operators and consultants helps you identify and execute the strategic initiatives that will propel your company. From improving your win-rates to monetizing partnerships – we are here to help you accelerate your revenue growth.

Our Hospitality & Retail Focus


Casino & Gaming

Convention and Visitors Bureaus/DMOs

Corporate Travel

FEC/Amusement Parks


Leisure, Tours & Activities

Meetings & Events


Spa & Wellness

Vacation Rental


Interested in partnering with us?

News & Case Studies


Restaurant365 Announces $135M Funding Round

Portfolio News

Revinate Announces
NAVIS Acquisition


SHR acquires hotel tech provider Avvio


Serent Snapshot:
Rod Jimenez,
Co-Founder and