At Serent Capital, we pride ourselves on being approachable and we are always keen to meet entrepreneurs, intermediaries, and executives who share our passion for building great businesses.


Serent Capital Invests in Sys2K, Industry-Leading Dealer Management Software

San Francisco, CA - March 9, 2018 - Serent Capital, a San Francisco-based private equity firm focused on investing in fast-growing software and services businesses has made a majority investment in Sys2k, a leading provider of dealer management software for the specialty vehicle industry.

Sys2K's comprehensive software delivers an end-to-end solution to increase the effectiveness and efficiency of every critical function in a dealership, including inventory management, CRM, quoting, accounting, payroll and service scheduling, among others. Leveraging its innovative Infinity Platform, Sys2K is the market-leading choice for RV, marine & motor sports, heavy duty truck, bus, and cargo trailer dealerships. 

"Since the very beginning, we've been focused on delivering the best, most innovative solutions to our customers. For the last 34 years, customer service has been the foundation of our business," said Sys2K Founder Carl Sconnely. "Through working with Serent - an investment partner who brings resources and expertise - now we have the opportunity to reach even more customers and with more innovation."

"Sys2K's track record of innovation and customer service provides a compelling foundation for growth," said incoming CEO George Naspo. "To join a team that has been able to realize strong customer retention and satisfaction is extremely exciting," said Naspo. "And with the additional resources at our back, our ability to surprise and delight our customers will only continue to grow."

"Sys2K is a leader in dealer management software, and we are tremendously impressed by the business," said Kevin Frick, Partner at Serent Capital. "We are thrilled to have the opportunity to collaborate with George and the rest of the team to realize the next phase of growth."

Serent's investment in Sys2K represents its third investment in the automotive market, including Tricolor Automotive Group and CallRevu. Cassel Salpeter & Company represented Sys2K in the process.

About Sys2K
Sys2K is a premier provider of Powersports, Bus, Marine, Automotive, Class 8/Heavy Duty, and RV dealership software. Sys2K's Infinity software is a fully integrated, Windows-based DMS that features modules including CRM, F&I, Parts and Service, Payroll, Accounting, Rental, Advanced Reporting, as well as offering Premium Websites, Cloud Hosting, and Mobile Apps. Founded in 1984, Sys2K prides itself in developing the highest-quality software solutions for the dealership environment. For more information, visit

About Serent Capital
Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face change with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating these difficulties through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its expertise and capital to bear, Serent helps growing businesses thrive. For more information on Serent Capital, visit


This information is intended exclusively for the use of the person to whom it was delivered on behalf of Serent Capital Management Company, L.L.C. ("Serent") and may not be reproduced or used for any other purpose. It does not constitute an offer to sell or the solicitation of an offer to buy interests in any private investment vehicle managed by Serent (collectively, the "Funds"). Offers and sales will be made only pursuant to a confidential private placement memorandum (the "Memorandum"), which describes the terms and risks of an investment. Nothing presented herein is intended to constitute investment advice, nor sales material, and no investment decision should be made based on any information provided herein. Information provided reflects Serent's views as of a particular time and are subject to change without notice. Any forward looking statements or forecasts are based on assumptions and actual results are expected to vary from any such statements or forecasts. While Serent has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third party information presented herein.

Past performance is not indicative of future results. There can be no guarantee that any investment strategy employed by Serent will be successful. An investment in the Funds managed by Serent is speculative, illiquid, and involves a high degree of risk, including possible loss of principal.

The portfolio companies highlighted do not necessarily represent all of the investments made or recommended by Serent, and it should not be assumed that the specific investments identified and discussed herein were or will be profitable. It should be specifically noted that not all transactions entered into by Serent will be profitable or will equal the performance of the companies described herein. No guarantee of investment performance is being provided and no inference to the contrary should be made. A full list of portfolio holdings is available on Serent's website.