Case studies

We actively engage with our portfolio companies to support them in the execution of key initiatives. Below are a few areas we have specifically been able to drive value for our portfolio

Marketing

Digital Marketing

"Our goal is to be the top ranked biohazard remediation company in all locales and on all digital platforms (desktop, tablet, and mobile). Our partnership with Serent has helped us maintain a concerted focus on creating quality, authoritative, and thought provoking content for our industry and our customers."

Doug Berto, CEO Aftermath

SERENT INVESTMENT TEAM

Description

Aftermath had seen declines in lead generation as a direct result of Google imposed penalties and an under-optimized digital strategy

Actions

  • Partnered with Serent external advisor (Three Ships)
  • Held management-led strategy sessions; implemented broad changes to SEM and SEO (bidding strategy, A/B testing, diversifying keyword universe, etc.)
  • Upgraded the site infrastructure and mobile optimized the website to ensure scalability for increased search volume

Outcomes

Increased organic traffic and overall web traffic by over 70% in 1 year